Director, User Experience
As the Director of User Experience (UX) at ALEKS, Shidan is responsible for delivering engaging, easy to use products that delight users and have positive impact on student outcomes. He leads a team of UX and Visual designers who leverage User Centered Design (UCD) techniques to deliver customer centric solutions. His team works closely with other McGraw Hill UX teams to help develop more coherent customer experiences that deliver on the McGraw Hill brand promise.
Prior to McGraw Hill, over the last 25 years he has held design and user research roles in multiple industries.
He is very proud of working with motivated teams at McGraw Hill that know they are designing the future of education and making the world a better place.
Shidan has an MS in Industrial Engineering and Human Factors from Purdue University and a BS in Computer Engineering from State University of New York at Buffalo.